No one knows for sure how common they are in practice, but at least one big (if unscientific) survey from 2018 showed that 42 percent of male respondents wanted to give their partners a facial, and a third of women believed most men want to give them facials. And regardless of how common they actually are, many people just feel that facials are, as Siegel puts it, “now part of the slate of the typical sexual dynamic.” A spike in diagnoses of ocular gonorrhea (yes, that is a thing) and cases of genital warts cropping up on people’s necks suggest that more and more folks are in fact trying facials out, argues sex educator Lawrence Siegel. It's hard to say exactly what accounts for the popularity of facials, especially among men. As sex researcher Justin Lehmiller pointed out on his blog a few years back, for lack of dedicated research and hard data, no one can offer a firm verdict on the matter. But sex researchers have still come up with a number of compelling-and telling-explanations. Slade and others argue that facials are popular simply because they're pervasive.įacials became popular in part because of their novelty. Porn trends often rise and fall on the appeal of novelty alone, and producers talk about the industry’s follow-the-leader mentality-the drive to ape other’s successful formats. Eventually, facials became so common that they just became a self-reinforcing standard if you didn’t use them in your film, you were a jarring outlier. As a porn consumer, “when you’re confronted with the same standard over and over it has to get in eventually," Siegel says. Some people, like columnist Dan Savage, say that degradation can be a kinky kind of power exchange in the bedroom. Others, like anti-porn activist Gail Dines, think that degradation speaks to men because of deep-seated misogyny-a common male impulse to assert power over and punish women. Makes sense, given the ways many filmmakers shoot facials-with men ordering their partners to get down on their knees and look at them, sometimes with clear degrading intent.
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